The Siembra Suro Foundation also strives to increase industry and consumer awareness of the Tequila culture. We support industry research by renowned universities, such as NYU and the University of Guadalajara. The Foundation also supports organizations such as the Tequila Interchange Project, who serve as a link between professionals in the industry and academics; they provide accurate information on topics that impact the tequila industry such as anthropology, sociology, history, economics and relevant legislation.

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